Educating Partners

Companies depend on Partner communities to help them serve their customers in competitive markets and the process of educating partners is often ignored.

Content is created from the perspective of the seller and pushed out to websites, media channels and search engines in an effort to ‘sell’.  But what about Partner communities?

Each partner and their communities have slightly different needs and perspectives that cannot be accomodated by content meant to serve all Partner Communities.  Consider the Story Lens which is a tools that helps provide multiple perspectives of how buyers and sellers measure success.

Once you understand what is important to your Partner Communities and then to individual partners then content may provided to suit inidividual partner need.  Is this difficult?

There are two ways to look at the ‘personalization’ or perspectives required to serve partner communities better:

  • Edit or repurpose Content
  • Facilitiate flexible navigation to Content

Content aggregators do the first, search and context engine work hard at the second.

SpeedSynch helps you align Content to Communities and Products to Customers, fast.

Cheers,

Nick www.speedsynch.com www.neuropersona.com www.scenario2.com

CNO Chief NeuroScience Officer

 

Who is a CNO, a Chief NeuroScience Officer? 

How many corporations have a CNO, a Chief NeuroScience Officer?  As of today only ONE.

A CNO is not a fMRI or EEG operator, not a marketer–but what then?  Like any other dicipline the most common thing that is required to be successful is to be a…storyteller.

Chief NeuroScience Officer (CNO)

Chief NeuroScience Officer (CNO)

 

A CNO is responsible to tracking stories and numbers inside and outside of the enterprise and understanding the alignment needed to serve CUSTOMER PERSONAE.

In this Financial Crisis markets have changed, though stories are common to sellers and buyers.  https://marketstory.wordpress.com/2008/12/15/once_upon_a_market/

In the diagram above notice that content (stories) influences processes and processes influence action.

Cheers,

Nick www.scenario2.com

NEUROMARKETING STRATEGY

If we want to serve our clients then ALIGNMENT of  Persona to our strategy is the objective and the STORY LENS is the tool.  A Persona represents buyers and our Strategy aligns our assets for profitable sales. 

  • A Persona mask helps us serve buyer needs ->ANALYTICS or numbers keep us on track.
  • A Strategy aligns our Enterprise assets to sell to Personae ->STORIES guide us.

BALANCE occurs where Description meets Perspective when using two common tools:

  • STRATEGY where Description trumps Prescription–>Clients know their business best
  • ANALYTICS where Perspective trumps Precision   –>Clients change so quickly that Precision kills.

Cheers,

Nick www.scenario2.com

Wii Music Brains Apple!

Apple has reworked the Music distribution business model by controlling the ‘ears’ and the software ‘APPS’ or application business model by controlling the ‘eyes’.  Now comes the ‘BRAIN’ with GAMES or rather the brain on music?

But why would Apple combine music and gaming?  Wii Music.

Engagement, social interaction, fund.  Wii Music.  Up until now the Apple products, in my opinion are about the Lone Ranger.  Wii blew by them.

Will Apple catch up?  NO WAY!  🙂

Cheers,

Nick www.scenario2.com

Once Upon a Market

Once upon a time a market, bazzaar or souk was a place where people traded, bought and sold goods.  Today many markets are needed to support intereactions which eventually result in the exchange of goods and money and any company or person that doesn’t re-define what they consider to be a market runs a very high risk of failure.

Consider the product and brand of Brittany WOMANIZER where many markets working together in order to determine success or failure.  Markets of industry opinion, news or rumour content, music and markets of communities that impact the success or failure of any product or brand.

Gone are the days where one buyer and one seller meet and exchange goods for money in one place, at one time and in one context.  This is true even when buying and selling on the web with a shopping basket and for those who need to know we work with www.kikm.org to identify market success patterns and how to align buyers and sellers.

Cheers,

Nick www.scenario2.com

GO for IT! Ideas, Innovation and Strategy.

Ideas are cheap, until they can be created into a tangible thing that is needed or wanted by people.

How do we make an Idea real?  Stories.  Each idea has a story and for ideas whose time have come, those stories drive processes and action.  Once an idea has manifested then it is measured.  Simple, yes it is.

GO for IT! Find BIG IDEAS and use our Story Lens to connect it to the number of the market, buyers and sellers.

Cheers,

Nick www.scenario2.com