Social Media, Children and Stories

Stories are at the core of who we are and how we interact with our families, communities and environment so I thought it would be good to explore stories and storytellers as part of the Marketstory blog.

My fascination and close relationship with stories started when I was five years old when I heard stories from my mother, father and family members.  Our family is rich in stories from our deep connection with our culture which acknowledge that knowledge is passed orally.  Many friends and associates that I have met in my world travels since then have similar experiences regardless of their cultural or religious backgrounds.  Indeed in the cities I have lived in my life I have seen huge leaps in the multi-cultural stories and identities available to us all.  Stories may be studied from many perspectives and I suggest that you start from your own family and cultural history.

Some things to consider as you study stories:

  •  How do they measure good or bad, time, perspectives and what happens when you read a story again?
  • Is there a reason behind the story?
  • Does the story have both a problem and answer or just one or the other?
  • Is the story meant to deliver a perspective to the reader or elicit a perspective from the reader?
  • Can you comfortably tell the story easily?

Cheers,

Nick http://www.scenario2.com

Web Stories

Amazing TED talk on the stunning value of stories and platforms designed to tell and mine stories.

http://www.ted.com/talks/view/id/144

Cheers,

Nick www.neuropersona.com

Ultimate Cost Savings!

Ever since I joined the business world accountants have been cutting costs.  If you listen to accountants and the consultants who support them costs are out of control and there is plenty of fat to cut.  OK, I have heard this for almost thirty years now…well if the accountants were so good, why is it that they haven’t cut all the frills in such a long time?

As a fully recovered accountant let me say that the only conribution that they make is NO.  No we shouldn’t spend a nickle.  GASSSSSP…surely an accountant should be able to say YES?! 

NO.  They can only say NO or abstain.

Accountants can’t really say yes as there must be a recommendation made and they don’t make them.  They don’t recommend new products, new manufacturing processes or investments or new marketing campaigns.  They are on the back of the bus and either say…NO or abstain.

The ULTIMATE COST SAVINGS…cut accountants, use a calculator or a spread sheet.

Cheers,

Nick www.scenario2.com

Once Upon a Market

Once upon a time a market, bazzaar or souk was a place where people traded, bought and sold goods.  Today many markets are needed to support intereactions which eventually result in the exchange of goods and money and any company or person that doesn’t re-define what they consider to be a market runs a very high risk of failure.

Consider the product and brand of Brittany WOMANIZER where many markets working together in order to determine success or failure.  Markets of industry opinion, news or rumour content, music and markets of communities that impact the success or failure of any product or brand.

Gone are the days where one buyer and one seller meet and exchange goods for money in one place, at one time and in one context.  This is true even when buying and selling on the web with a shopping basket and for those who need to know we work with www.kikm.org to identify market success patterns and how to align buyers and sellers.

Cheers,

Nick www.scenario2.com

GO for IT! Ideas, Innovation and Strategy.

Ideas are cheap, until they can be created into a tangible thing that is needed or wanted by people.

How do we make an Idea real?  Stories.  Each idea has a story and for ideas whose time have come, those stories drive processes and action.  Once an idea has manifested then it is measured.  Simple, yes it is.

GO for IT! Find BIG IDEAS and use our Story Lens to connect it to the number of the market, buyers and sellers.

Cheers,

Nick www.scenario2.com