Social Media, Children and Stories

Stories are at the core of who we are and how we interact with our families, communities and environment so I thought it would be good to explore stories and storytellers as part of the Marketstory blog.

My fascination and close relationship with stories started when I was five years old when I heard stories from my mother, father and family members.  Our family is rich in stories from our deep connection with our culture which acknowledge that knowledge is passed orally.  Many friends and associates that I have met in my world travels since then have similar experiences regardless of their cultural or religious backgrounds.  Indeed in the cities I have lived in my life I have seen huge leaps in the multi-cultural stories and identities available to us all.  Stories may be studied from many perspectives and I suggest that you start from your own family and cultural history.

Some things to consider as you study stories:

  •  How do they measure good or bad, time, perspectives and what happens when you read a story again?
  • Is there a reason behind the story?
  • Does the story have both a problem and answer or just one or the other?
  • Is the story meant to deliver a perspective to the reader or elicit a perspective from the reader?
  • Can you comfortably tell the story easily?




CNO Chief NeuroScience Officer


Who is a CNO, a Chief NeuroScience Officer? 

How many corporations have a CNO, a Chief NeuroScience Officer?  As of today only ONE.

A CNO is not a fMRI or EEG operator, not a marketer–but what then?  Like any other dicipline the most common thing that is required to be successful is to be a…storyteller.

Chief NeuroScience Officer (CNO)

Chief NeuroScience Officer (CNO)


A CNO is responsible to tracking stories and numbers inside and outside of the enterprise and understanding the alignment needed to serve CUSTOMER PERSONAE.

In this Financial Crisis markets have changed, though stories are common to sellers and buyers.

In the diagram above notice that content (stories) influences processes and processes influence action.




If we want to serve our clients then ALIGNMENT of  Persona to our strategy is the objective and the STORY LENS is the tool.  A Persona represents buyers and our Strategy aligns our assets for profitable sales. 

  • A Persona mask helps us serve buyer needs ->ANALYTICS or numbers keep us on track.
  • A Strategy aligns our Enterprise assets to sell to Personae ->STORIES guide us.

BALANCE occurs where Description meets Perspective when using two common tools:

  • STRATEGY where Description trumps Prescription–>Clients know their business best
  • ANALYTICS where Perspective trumps Precision   –>Clients change so quickly that Precision kills.



Wii Music Brains Apple!

Apple has reworked the Music distribution business model by controlling the ‘ears’ and the software ‘APPS’ or application business model by controlling the ‘eyes’.  Now comes the ‘BRAIN’ with GAMES or rather the brain on music?

But why would Apple combine music and gaming?  Wii Music.

Engagement, social interaction, fund.  Wii Music.  Up until now the Apple products, in my opinion are about the Lone Ranger.  Wii blew by them.

Will Apple catch up?  NO WAY!  🙂



Once Upon a Market

Once upon a time a market, bazzaar or souk was a place where people traded, bought and sold goods.  Today many markets are needed to support intereactions which eventually result in the exchange of goods and money and any company or person that doesn’t re-define what they consider to be a market runs a very high risk of failure.

Consider the product and brand of Brittany WOMANIZER where many markets working together in order to determine success or failure.  Markets of industry opinion, news or rumour content, music and markets of communities that impact the success or failure of any product or brand.

Gone are the days where one buyer and one seller meet and exchange goods for money in one place, at one time and in one context.  This is true even when buying and selling on the web with a shopping basket and for those who need to know we work with to identify market success patterns and how to align buyers and sellers.



Combine Persona, Scenarios with Stories

Stories are the fuel that drive life and insight to where we are going is gained from understanding where we are and the stories that we can use to move forward.  Start with the Story Lens which will provide some context to working with stories and regardless whether you are a numbers person where numbers are the manifestation of stories or a story person you can benefit from understanding Personae and Scenarios.

Scenarios are groups of stories.  For numbers people stories are the numbers underneath financial forecasts and the core of the explanation of accounting variances.  For storytellers a scenario is a bucket of stories, not a workflow, interaction flow or even worse, sensitivity analysis.  Google Pierre Wack and SHELL and you will get the history of scenarios and why they are a little known tool. 

Now consider a persona mask that people wear or remove as needed, typically on stage, where each mask represents a group of stories and behaviours attributed to the wearer of the mask.

Stories are the common link between Scenarios and Persona.  Combining both provides a simple, clear and effective way to prepare for the future.  For those who want more and richer detail see the No 5 post.