Pasta-like Innovation

Have you noticed that new ‘innovation’ or rather companies hoping to create a product good enough to ‘IPO’ use Pasta-like Innovation?   They boil the pasta just long enough that when they throw it against the wall, it sticks.

This means doing everything quick and dirty.

You want to avoid this type of company and product as invariably INNOVATION is USER-DRIVEN, which simply means that three to six months after a user buys a product it knows more about it than the manufacturer.

If you doubt this look around and a huge myth should pop very quickly, the myth that says that companies innovate.

Cheers,

Nick

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