Naked Marketers, Does Marketing Matter?

Naked Marketers and Short Sellers.

Marketers, like shrewd brokers aim to profit in buyer or seller markets by crafting models that claim to show sellers how to succeed in their markets while providing buyers comfort in their choices.

When marketers start offering services designed to justify fees rather than add value they behave like the brokers pushing the financial instruments that caused the market crash and the rise of Google has outed them like the intinerant pauper who shouted down the Emperor with no clothes.

Short Sellers, even if naked, sell something they don’t own and perform a service. Marketers may soon be envious if their clients start to echo the question, “Does marketing matter?”