Leave Brain at Door

The story of how people leave their ‘brain at the door’ or lose their sensibilities.

Cheers,

Nick www.neuropersona.com

CES Mind Control

CES mind control in a Mattel toy shown in Las Vegas.

This is the first of the toys that I’ve seen from extensive research, including military, that has taken place over the past 50 years.  Other applications include firing missiles faster than using your hands on a conventional trigger.

Will the toy do well?

Probably not as it requires, as far as I can tell, considerable concentration and eduction to use.  This is the ultimate definition of a poor user interface.

The sexy nature of mind control falls to the practical nature of ease of use.

 

Cheers,

Nick www.neuropersona.com

CNO Chief NeuroScience Officer

 

Who is a CNO, a Chief NeuroScience Officer? 

How many corporations have a CNO, a Chief NeuroScience Officer?  As of today only ONE.

A CNO is not a fMRI or EEG operator, not a marketer–but what then?  Like any other dicipline the most common thing that is required to be successful is to be a…storyteller.

Chief NeuroScience Officer (CNO)

Chief NeuroScience Officer (CNO)

 

A CNO is responsible to tracking stories and numbers inside and outside of the enterprise and understanding the alignment needed to serve CUSTOMER PERSONAE.

In this Financial Crisis markets have changed, though stories are common to sellers and buyers.  https://marketstory.wordpress.com/2008/12/15/once_upon_a_market/

In the diagram above notice that content (stories) influences processes and processes influence action.

Cheers,

Nick www.scenario2.com

NEUROMARKETING STRATEGY

If we want to serve our clients then ALIGNMENT of  Persona to our strategy is the objective and the STORY LENS is the tool.  A Persona represents buyers and our Strategy aligns our assets for profitable sales. 

  • A Persona mask helps us serve buyer needs ->ANALYTICS or numbers keep us on track.
  • A Strategy aligns our Enterprise assets to sell to Personae ->STORIES guide us.

BALANCE occurs where Description meets Perspective when using two common tools:

  • STRATEGY where Description trumps Prescription–>Clients know their business best
  • ANALYTICS where Perspective trumps Precision   –>Clients change so quickly that Precision kills.

Cheers,

Nick www.scenario2.com

Wii Music Brains Apple!

Apple has reworked the Music distribution business model by controlling the ‘ears’ and the software ‘APPS’ or application business model by controlling the ‘eyes’.  Now comes the ‘BRAIN’ with GAMES or rather the brain on music?

But why would Apple combine music and gaming?  Wii Music.

Engagement, social interaction, fund.  Wii Music.  Up until now the Apple products, in my opinion are about the Lone Ranger.  Wii blew by them.

Will Apple catch up?  NO WAY!  🙂

Cheers,

Nick www.scenario2.com

Neuromarketing Beast Cripples Detroit

THE DETROIT NEWS Monday January 6, 2003
“Your car is the message. So Sexy beats Utilitarian.”
… This is where the future of cars is going in America. More reptilian sexy cars and trucks, not more boring, fuel efficient small anonymous vehicles. Why? The reptilian always wins.”

Does this sound like Neuromarketing?

Just like Detroit, some Neuromarketers seek ways to stimulate the Reptilian brain to make a person buy. The Japanese marketers, unlike the Detroit marketers, countered with a little bit of Reptilian and a lot of quality for the price.

Guess who won?
The Detroit three are looking for cash and a way out of commercial and social contracts.

Is Neuromarketing to blame?
Neuromarketing is measurement technique and like most measures it is backward facing. Neuromarketing looks at the past and assumes that it will repeat. It might have been used effectively to complement quality as it was used by the Japanese.

We can explore positive ways to explore and employ Neuromarketing here.

Cheers,

Nick
http://www.scenario2.com