Leave Brain at Door

The story of how people leave their ‘brain at the door’ or lose their sensibilities.


Nick www.neuropersona.com


CNO Chief NeuroScience Officer


Who is a CNO, a Chief NeuroScience Officer? 

How many corporations have a CNO, a Chief NeuroScience Officer?  As of today only ONE.

A CNO is not a fMRI or EEG operator, not a marketer–but what then?  Like any other dicipline the most common thing that is required to be successful is to be a…storyteller.

Chief NeuroScience Officer (CNO)

Chief NeuroScience Officer (CNO)


A CNO is responsible to tracking stories and numbers inside and outside of the enterprise and understanding the alignment needed to serve CUSTOMER PERSONAE.

In this Financial Crisis markets have changed, though stories are common to sellers and buyers.  https://marketstory.wordpress.com/2008/12/15/once_upon_a_market/

In the diagram above notice that content (stories) influences processes and processes influence action.


Nick www.scenario2.com

Ultimate Cost Savings!

Ever since I joined the business world accountants have been cutting costs.  If you listen to accountants and the consultants who support them costs are out of control and there is plenty of fat to cut.  OK, I have heard this for almost thirty years now…well if the accountants were so good, why is it that they haven’t cut all the frills in such a long time?

As a fully recovered accountant let me say that the only conribution that they make is NO.  No we shouldn’t spend a nickle.  GASSSSSP…surely an accountant should be able to say YES?! 

NO.  They can only say NO or abstain.

Accountants can’t really say yes as there must be a recommendation made and they don’t make them.  They don’t recommend new products, new manufacturing processes or investments or new marketing campaigns.  They are on the back of the bus and either say…NO or abstain.

The ULTIMATE COST SAVINGS…cut accountants, use a calculator or a spread sheet.


Nick www.scenario2.com

Naked Marketers, Does Marketing Matter?

Naked Marketers and Short Sellers.

Marketers, like shrewd brokers aim to profit in buyer or seller markets by crafting models that claim to show sellers how to succeed in their markets while providing buyers comfort in their choices.

When marketers start offering services designed to justify fees rather than add value they behave like the brokers pushing the financial instruments that caused the market crash and the rise of Google has outed them like the intinerant pauper who shouted down the Emperor with no clothes.

Short Sellers, even if naked, sell something they don’t own and perform a service. Marketers may soon be envious if their clients start to echo the question, “Does marketing matter?”


Nick www.scenario2.com