Persona Primer

If you are considering Persona Marketing or if someone is proposing a Persona Marketing program, for your own safety, go here

There are a number of things that must be prepared before launching any Persona Marketing campaign, the first of which is not to confuse a Persona and a Market Segment, and for those with some experience Marketstory should help and for those whose ambition matches their sales targets go straight here.

Cheers,

Nick www.neuropersona.com

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