Converting Sound to Electricity

The Science Alert story below tells the story of how sound can be used to generated electricity.  Stories work the same way.

Stories ‘align’ focus and resources to generate action.

Consider how a simple pitch-pipe is used by a choir master to get everyone aligned to the right note.

In 3D Avatars we work to understand the stories linked to products and employ content to get customers to the right space or place at the right time and give them the opportunity to act.  Have a look at the story, you will like it.

Taking on global warming’s ‘black beast’�(Science Alert).

Cheers,

Nick www.neuropersona.com www.speedsynch.com www.scenario2.com

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Mitsubishi electric cars in Quebec

Misubishi will show that being first in electric cars will be profitable.

The ‘associated’ jobs with electric will be much higher than 7:1 because of the infrastructure support required and the ‘bluebird’ jobs of recycling the old cars in a way that maximizes re-use.

While recycling is done now the materials in the new electrics are or will be designed with recycling in mind which will allow more sophisticated products to be created with the materials.

via CBC News – Technology & Science – Mitsubishi testing electric cars in Quebec.

Cheers,

Nick www.scenario2.com www.neuropersona.com www.speedsynch.com

Educating Partners

Companies depend on Partner communities to help them serve their customers in competitive markets and the process of educating partners is often ignored.

Content is created from the perspective of the seller and pushed out to websites, media channels and search engines in an effort to ‘sell’.  But what about Partner communities?

Each partner and their communities have slightly different needs and perspectives that cannot be accomodated by content meant to serve all Partner Communities.  Consider the Story Lens which is a tools that helps provide multiple perspectives of how buyers and sellers measure success.

Once you understand what is important to your Partner Communities and then to individual partners then content may provided to suit inidividual partner need.  Is this difficult?

There are two ways to look at the ‘personalization’ or perspectives required to serve partner communities better:

  • Edit or repurpose Content
  • Facilitiate flexible navigation to Content

Content aggregators do the first, search and context engine work hard at the second.

SpeedSynch helps you align Content to Communities and Products to Customers, fast.

Cheers,

Nick www.speedsynch.com www.neuropersona.com www.scenario2.com

Leave Brain at Door

The story of how people leave their ‘brain at the door’ or lose their sensibilities.

Cheers,

Nick www.neuropersona.com

Web Stories

Amazing TED talk on the stunning value of stories and platforms designed to tell and mine stories.

http://www.ted.com/talks/view/id/144

Cheers,

Nick www.neuropersona.com

Success, Creator & Creation

Success and innovations through the eyes of a writer whose successful novel put her in a difficult position as now she is being measured from the past success.  Modern measures of success fail to separate success, creator and creation and most artists understand they are ‘channels’

Business measures of success appear to be awkward.

Ole, Ole, Ole! 

Cheers,

Nick www.neuropersona.com

Ocean Nutrition Takes Omega 3 Awareness to New Heights – Nutraceuticals World

Food and awareness, an interesting view.

Ocean Nutrition Takes Omega 3 Awareness to New Heights – Nutraceuticals World   Posted using ShareThis

Cheers,

Nick www.neuropersona.org

Pasta-like Innovation

Have you noticed that new ‘innovation’ or rather companies hoping to create a product good enough to ‘IPO’ use Pasta-like Innovation?   They boil the pasta just long enough that when they throw it against the wall, it sticks.

This means doing everything quick and dirty.

You want to avoid this type of company and product as invariably INNOVATION is USER-DRIVEN, which simply means that three to six months after a user buys a product it knows more about it than the manufacturer.

If you doubt this look around and a huge myth should pop very quickly, the myth that says that companies innovate.

Cheers,

Nick

CNO Chief NeuroScience Officer

 

Who is a CNO, a Chief NeuroScience Officer? 

How many corporations have a CNO, a Chief NeuroScience Officer?  As of today only ONE.

A CNO is not a fMRI or EEG operator, not a marketer–but what then?  Like any other dicipline the most common thing that is required to be successful is to be a…storyteller.

Chief NeuroScience Officer (CNO)

Chief NeuroScience Officer (CNO)

 

A CNO is responsible to tracking stories and numbers inside and outside of the enterprise and understanding the alignment needed to serve CUSTOMER PERSONAE.

In this Financial Crisis markets have changed, though stories are common to sellers and buyers.  https://marketstory.wordpress.com/2008/12/15/once_upon_a_market/

In the diagram above notice that content (stories) influences processes and processes influence action.

Cheers,

Nick www.scenario2.com

NEUROMARKETING STRATEGY

If we want to serve our clients then ALIGNMENT of  Persona to our strategy is the objective and the STORY LENS is the tool.  A Persona represents buyers and our Strategy aligns our assets for profitable sales. 

  • A Persona mask helps us serve buyer needs ->ANALYTICS or numbers keep us on track.
  • A Strategy aligns our Enterprise assets to sell to Personae ->STORIES guide us.

BALANCE occurs where Description meets Perspective when using two common tools:

  • STRATEGY where Description trumps Prescription–>Clients know their business best
  • ANALYTICS where Perspective trumps Precision   –>Clients change so quickly that Precision kills.

Cheers,

Nick www.scenario2.com