@resonantview of http://hunch.com/

Two important distinctions help me measure things;

1.  Separation of people and work
2.  Craft is different than Art

My craft is finding and refining stories useful in creating personae employed in my art. 

Think of  personae as masks made of stories and worn or discarded by anyone at anytime.

Communicating or selling to the persona mask allows you to align your story to behaviours impartant to a mask wearer.

You might say I am a personae craftsman.

My art is storytelling applied to accelerated learning or wayfinding.

Like craft, stories and work are distinctly separate from people.

If this seems like splitting hairs consider two examples of how this may be applied in a practical way.

Note that here I tell the stories in reverse.

Marketing Story
Marketers have an odd way at looking at customers in that they label them and use the labels to approximate behaviours in order to direct messages and then products or services.

Yet people don’t seem to easily fit into labels, buckets or market segments and exhibit different behaviours of their own volition or time.  The crafting of persona masks permits us to understand their needs, quickly and simply.

The craft is creating the mask and then to permit people or customers according to Mad Men marketing labels to chose their persona or declare their preferred behaviours.

Why the focus on behaviours?  Products are meant to accelerate or reinforce behaviours.

The art is the use of a story lens.

A Story Lens
Stories have an interesting relationship with people and I’ve embraced this simple observation as a part of my craft; a story told twice is a process, told again it motivates the writing of software, told a forth time it stimulates brand value and told yet again it inspires measures.

A storyteller learns to listen to a story, re-tell it, modify it, create new stories and then live stories.

I’m interested to see the people value created by Hunch.

Nick www.speedsynch.com www.neuropersona.com www.transmediaSEO.com www.scenario2.com Twitter


Converting Sound to Electricity

The Science Alert story below tells the story of how sound can be used to generated electricity.  Stories work the same way.

Stories ‘align’ focus and resources to generate action.

Consider how a simple pitch-pipe is used by a choir master to get everyone aligned to the right note.

In 3D Avatars we work to understand the stories linked to products and employ content to get customers to the right space or place at the right time and give them the opportunity to act.  Have a look at the story, you will like it.

Taking on global warming’s ‘black beast’�(Science Alert).


Nick www.neuropersona.com www.speedsynch.com www.scenario2.com

Mitsubishi electric cars in Quebec

Misubishi will show that being first in electric cars will be profitable.

The ‘associated’ jobs with electric will be much higher than 7:1 because of the infrastructure support required and the ‘bluebird’ jobs of recycling the old cars in a way that maximizes re-use.

While recycling is done now the materials in the new electrics are or will be designed with recycling in mind which will allow more sophisticated products to be created with the materials.

via CBC News – Technology & Science – Mitsubishi testing electric cars in Quebec.


Nick www.scenario2.com www.neuropersona.com www.speedsynch.com

Educating Partners

Companies depend on Partner communities to help them serve their customers in competitive markets and the process of educating partners is often ignored.

Content is created from the perspective of the seller and pushed out to websites, media channels and search engines in an effort to ‘sell’.  But what about Partner communities?

Each partner and their communities have slightly different needs and perspectives that cannot be accomodated by content meant to serve all Partner Communities.  Consider the Story Lens which is a tools that helps provide multiple perspectives of how buyers and sellers measure success.

Once you understand what is important to your Partner Communities and then to individual partners then content may provided to suit inidividual partner need.  Is this difficult?

There are two ways to look at the ‘personalization’ or perspectives required to serve partner communities better:

  • Edit or repurpose Content
  • Facilitiate flexible navigation to Content

Content aggregators do the first, search and context engine work hard at the second.

SpeedSynch helps you align Content to Communities and Products to Customers, fast.


Nick www.speedsynch.com www.neuropersona.com www.scenario2.com

Web Stories

Amazing TED talk on the stunning value of stories and platforms designed to tell and mine stories.



Nick www.neuropersona.com

Success, Creator & Creation

Success and innovations through the eyes of a writer whose successful novel put her in a difficult position as now she is being measured from the past success.  Modern measures of success fail to separate success, creator and creation and most artists understand they are ‘channels’

Business measures of success appear to be awkward.

Ole, Ole, Ole! 


Nick www.neuropersona.com

Ocean Nutrition Takes Omega 3 Awareness to New Heights – Nutraceuticals World

Food and awareness, an interesting view.

Ocean Nutrition Takes Omega 3 Awareness to New Heights – Nutraceuticals World   Posted using ShareThis


Nick www.neuropersona.org

CES Mind Control

CES mind control in a Mattel toy shown in Las Vegas.

This is the first of the toys that I’ve seen from extensive research, including military, that has taken place over the past 50 years.  Other applications include firing missiles faster than using your hands on a conventional trigger.

Will the toy do well?

Probably not as it requires, as far as I can tell, considerable concentration and eduction to use.  This is the ultimate definition of a poor user interface.

The sexy nature of mind control falls to the practical nature of ease of use.



Nick www.neuropersona.com

Pasta-like Innovation

Have you noticed that new ‘innovation’ or rather companies hoping to create a product good enough to ‘IPO’ use Pasta-like Innovation?   They boil the pasta just long enough that when they throw it against the wall, it sticks.

This means doing everything quick and dirty.

You want to avoid this type of company and product as invariably INNOVATION is USER-DRIVEN, which simply means that three to six months after a user buys a product it knows more about it than the manufacturer.

If you doubt this look around and a huge myth should pop very quickly, the myth that says that companies innovate.



CNO Chief NeuroScience Officer


Who is a CNO, a Chief NeuroScience Officer? 

How many corporations have a CNO, a Chief NeuroScience Officer?  As of today only ONE.

A CNO is not a fMRI or EEG operator, not a marketer–but what then?  Like any other dicipline the most common thing that is required to be successful is to be a…storyteller.

Chief NeuroScience Officer (CNO)

Chief NeuroScience Officer (CNO)


A CNO is responsible to tracking stories and numbers inside and outside of the enterprise and understanding the alignment needed to serve CUSTOMER PERSONAE.

In this Financial Crisis markets have changed, though stories are common to sellers and buyers.  https://marketstory.wordpress.com/2008/12/15/once_upon_a_market/

In the diagram above notice that content (stories) influences processes and processes influence action.


Nick www.scenario2.com