Google Search

Media stories of late have talked up the stories of Google competitors making inroads into search.  Stories include the usual suspects; Yahoo, Microsoft as well as a ‘scientific upstart’, Wolfram.

As many challengers as Google may have, none of the  contenders, including Google, have done anything new for a considerable period of time.  Search, just like the mathematical variant that appears to be proposed by Wolfram, is in a backward facing reality.  These words were popular yesterday.

Google and others would have you believe that if you stake a claim in yesterdays fashion, you will win tomorrow.  On the other hand this statement would be considered absurd by almost every perveyor of fashion or any other product or service.  Yet when Google says it, everyone believes.

To those who belive I suggest two stories;  “The Emperor Has No Clothes” (gentle) and its original source “The Three Thieves” (raw & real).

Cheers,

Nick www.neuropersona.com

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