Neuroscience Marketing–does neuromarketing matter?

In the Minority Report with Tom Cruise advertising billboards talk directly to the brain and Buy-ology attempts to make you believe that MRI scanners can reveal the true feelings of people, not what they say, but what they truly feel.

What does this mean?  Well, in my view, old wine in new bottles.

GSK sponsored a survey done by BUYOLOGY that attempts to connect the excitement in the brain after it is stimulated with messages, scents and sounds in an attempt to determine how a person perceives a message.  One of the ‘stunning’ findings is that when there are different, congruent and simultaneous stimuli people will remember messages compared to almost no memory of traditional advertising.

Ho hum.  This is simply not as advanced as the findings a couple of thousand years ago by different cultures around the world. 

See http://neuropersona.wordpress.com

Cheers,

Nick www.wordpress.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: