Persona Behaviour Predicts Markets

At the core of any market is the people that gather there and understanding how they might behave allows us to serve them successfully.  How can this be done given the turmoil in the markets today?

Stories are at the core of any behaviour and also link people to markets.

We explore the behaviour of people with Persona Behaviour analysis and for those who are interested in navigating web sites or enterprise analysis the use of Wireframes is a simple and effective tool.

In the end we link buyer behaviours to seller offers and this is done by aligning the stories of buyers to the stories of sellers.  Once this is done we wait and our success is determined by our ability to serve.  Service preceeds transactions which then fulfills behaviour predictions–sounds simplistic, but it works!

Cheers,

Nick www.scenario2.com

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