My fascination and close relationship with stories started when I was five years old when I heard stories from my mother, father and family members.  Our family is rich in stories from our deep connection with our culture which acknowledge that knowledge is passed orally.  Many friends and associates that I have met in my world travels since then have similar experiences regardless of their cultural or religious backgrounds.  Indeed in the cities I have lived in my life I have seen huge leaps in the multi-cultural stories and identities available to us all.  Stories may be studied from many perspectives and I suggest that you start from your own family and cultural history.

Some things to consider as you study stories:

•  How do they measure good or bad, time, perspectives and what happens when you read a story again?
• Is there a reason behind the story?
• Does the story have both a problem and answer or just one or the other?
• Is the story meant to deliver a perspective to the reader or elicit a perspective from the reader?
• Can you comfortably tell the story easily?

Cheers,

Nick www.scenario2.com

1.  Separation of people and work
2.  Craft is different than Art

My craft is finding and refining stories useful in creating personae employed in my art. 

Think of  personae as masks made of stories and worn or discarded by anyone at anytime.

Communicating or selling to the persona mask allows you to align your story to behaviours impartant to a mask wearer.

You might say I am a personae craftsman.

My art is storytelling applied to accelerated learning or wayfinding.

Like craft, stories and work are distinctly separate from people.

If this seems like splitting hairs consider two examples of how this may be applied in a practical way.

Note that here I tell the stories in reverse.

Marketing Story
Marketers have an odd way at looking at customers in that they label them and use the labels to approximate behaviours in order to direct messages and then products or services.

Yet people don’t seem to easily fit into labels, buckets or market segments and exhibit different behaviours of their own volition or time.  The crafting of persona masks permits us to understand their needs, quickly and simply.

The craft is creating the mask and then to permit people or customers according to Mad Men marketing labels to chose their persona or declare their preferred behaviours.

Why the focus on behaviours?  Products are meant to accelerate or reinforce behaviours.

The art is the use of a story lens.

A Story Lens
Stories have an interesting relationship with people and I’ve embraced this simple observation as a part of my craft; a story told twice is a process, told again it motivates the writing of software, told a forth time it stimulates brand value and told yet again it inspires measures.

A storyteller learns to listen to a story, re-tell it, modify it, create new stories and then live stories.

I’m interested to see the people value created by Hunch.

Cheers,
Nick www.speedsynch.com www.neuropersona.com www.transmediaSEO.com www.scenario2.com Twitter

Stories ‘align’ focus and resources to generate action.

Consider how a simple pitch-pipe is used by a choir master to get everyone aligned to the right note.

In 3D Avatars we work to understand the stories linked to products and employ content to get customers to the right space or place at the right time and give them the opportunity to act.  Have a look at the story, you will like it.

Taking on global warming’s ‘black beast’�(Science Alert).

Cheers,

Nick www.neuropersona.com www.speedsynch.com www.scenario2.com

The ‘associated’ jobs with electric will be much higher than 7:1 because of the infrastructure support required and the ‘bluebird’ jobs of recycling the old cars in a way that maximizes re-use.

While recycling is done now the materials in the new electrics are or will be designed with recycling in mind which will allow more sophisticated products to be created with the materials.

via CBC News – Technology & Science – Mitsubishi testing electric cars in Quebec.

Cheers,

Nick www.scenario2.com www.neuropersona.com www.speedsynch.com

Content is created from the perspective of the seller and pushed out to websites, media channels and search engines in an effort to ‘sell’.  But what about Partner communities?

Each partner and their communities have slightly different needs and perspectives that cannot be accomodated by content meant to serve all Partner Communities.  Consider the Story Lens which is a tools that helps provide multiple perspectives of how buyers and sellers measure success.

Once you understand what is important to your Partner Communities and then to individual partners then content may provided to suit inidividual partner need.  Is this difficult?

There are two ways to look at the ‘personalization’ or perspectives required to serve partner communities better:

• Edit or repurpose Content
• Facilitiate flexible navigation to Content

Content aggregators do the first, search and context engine work hard at the second.

SpeedSynch helps you align Content to Communities and Products to Customers, fast.

Cheers,

Nick www.speedsynch.com www.neuropersona.com www.scenario2.com

Posted using ShareThis

Posted using ShareThis

Posted using ShareThis

As many challengers as Google may have, none of the  contenders, including Google, have done anything new for a considerable period of time.  Search, just like the mathematical variant that appears to be proposed by Wolfram, is in a backward facing reality.  These words were popular yesterday.

Google and others would have you believe that if you stake a claim in yesterdays fashion, you will win tomorrow.  On the other hand this statement would be considered absurd by almost every perveyor of fashion or any other product or service.  Yet when Google says it, everyone believes.

To those who belive I suggest two stories;  “The Emperor Has No Clothes” (gentle) and its original source “The Three Thieves” (raw & real).

Cheers,

Nick www.neuropersona.com